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Brought to you by Oxera. Welcome to the Top of the Agenda Podcast, where industry experts and senior executives delve into the most pressing topics of our time. By using the combination of economics, data science and finance, we can shape and improve the business, legal and regulatory landscape and inspire new solutions from the everyday, to ever-evolving global issues. Oxera is a consultancy that uses the expertise of economics, data science and finance to help its clients make well-informed and data-backed decisions. How is the green transition funded? Should sport be regulated, and if so, how? How are our urban transport needs changing and how should we pay for this? What is the impact of AI on jobs? These are just a few of the questions that we help to answer every day, in countries around the world, and ‘Top of the Agenda’ shares the insights from experts at the heart of these questions. Our skills apply to any industry and help to provide new and impartial solutions. You can find out more about Oxera, and how our work with our clients makes a difference, by visiting our website. www.oxera.com.
Episodes
Wednesday Nov 13, 2019
Wednesday Nov 13, 2019
In our third Agenda Podcast, we discuss the roles that consumers play in purpose-led business.
Dr Helen Jenkins, Oxera's Managing Partner and a leading expert in competition and litigation, discusses her belief that it's essential for consumers to be at the heart of strategic business questions. Consumers genuinely care about how firms do business, and they make choices based on the firms’ choices about investment. Helen goes on to explain how true consumer engagement can give a business competitive advantage in the market.
Helen is joined by Pascale Déchamps, Partner and Head of Oxera in France, and Dr Luis Correia da Silva, an Oxera Partner who focuses on business sustainability.
Pascale disagrees with the idea that all consumer activity is driven by big ideals, but she also disagrees that consumers are completely passive and only concerned by price. She notes that businesses have a decision to make as to whether they facilitate or hinder consumers shifting towards more sustainable consumption. Luis expands on the discussion by the position of the consumer within the five-capital framework, before exploring the different techniques businesses might use to engage