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Brought to you by Oxera. Welcome to the Top of the Agenda Podcast, where industry experts and senior executives delve into the most pressing topics of our time. By using the combination of economics, data science and finance, we can shape and improve the business, legal and regulatory landscape and inspire new solutions from the everyday, to ever-evolving global issues. Oxera is a consultancy that uses the expertise of economics, data science and finance to help its clients make well-informed and data-backed decisions. How is the green transition funded? Should sport be regulated, and if so, how? How are our urban transport needs changing and how should we pay for this? What is the impact of AI on jobs? These are just a few of the questions that we help to answer every day, in countries around the world, and ‘Top of the Agenda’ shares the insights from experts at the heart of these questions. Our skills apply to any industry and help to provide new and impartial solutions. You can find out more about Oxera, and how our work with our clients makes a difference, by visiting our website. www.oxera.com.
Episodes
Thursday Jun 27, 2024
Thursday Jun 27, 2024
Online, every click and swipe is subtly influenced by how choices are presented to you. In a world where what we watch, listen to, read, and buy is the result of responding to the choices presented to us on a screen, this choice architecture is hugely important.
We may not think much of selecting to ‘accept all cookies’ on a website to get to the content faster or making a quick purchase because we are told there are ‘only two rooms left’. However, these deceptive or dark patterns are designed to exploit inherent decision-making biases to change your choices, often to the benefit of the supplier rather than you. How can we identify and test the effects of these patterns and how, ultimately, can we make these choices fairer?
In our latest ‘Top of the Agenda’ podcast Dr Helen Jenkins talks with Marie Potel-Saville, founder and CEO of Amurabi and Fair Patterns, and Dr Anastasia Shchepetova, a Senior Consultant in Oxera's behavioural economics team. They discuss how we can test these effects, reduce companies’ use of these deceptive patterns online and create a more user-friendly digital space.